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Tanita Mehta

April 18, 2023

Earth Week at Tweak Carbon: The Importance of Circularity

As we celebrate Earth Week, it's crucial to reflect on the impact we have on our planet and what we can do to minimise it. According to a report by the United Nations, the world generated 2.01 billion tonnes of municipal solid waste in 2016, and this number is expected to increase to 3.4 billion tonnes by 2050. Tweak Carbon, an innovative South African company, has taken up the challenge to promote sustainability and circularity. The company believes that it is essential to design products and systems that minimise waste and maximise resource efficiency.

Tweak Carbon has recently launched their beta web app, which can calculate the carbon footprint of users and provide personalised recommendations on how to reduce it. The web app analyses everything from diet to transportation habits and provides valuable insights into how to make more sustainable choices in daily life. By making small changes in habits and choices, individuals can contribute to a more sustainable future. According to a report by the Carbon Trust, adopting sustainable practices in daily life can reduce an individual's carbon footprint by up to 20%.

The importance of circularity cannot be overstated. Circularity is about moving away from the traditional linear economy, where resources are extracted, used, and then disposed of, and towards a more circular model, where waste is minimised, and resources are kept in use for as long as possible. According to a report by the Ellen MacArthur Foundation, adopting circular practices could generate up to $4.5 trillion in economic benefits by 2030.

South Africa has a unique opportunity to embrace circularity fully. As one of the largest economies in Africa, it is essential for South Africa to lead the way in promoting sustainable practices. According to statistics, South Africa generates an estimated 122 million tonnes of waste per year. Of this, only 10% is recycled or recovered for other uses, while the rest ends up in landfills or is dumped illegally, contributing to environmental pollution and health hazards.

The government has already taken steps towards promoting circularity. In 2020, the government announced a plan to phase out single-use plastics by 2025. This plan aims to reduce the amount of plastic waste generated in the country and promote more sustainable alternatives. The private sector has also shown a willingness to embrace sustainability. Tweak Carbon is just one example of a company that is leading the way in promoting circularity.

In conclusion, as we celebrate Earth Week, let us all remember the importance of circularity and the role we all play in promoting sustainability. Let us embrace circular practices to ensure a sustainable future for ourselves and future generations. And let us take advantage of tools like Tweak Carbon's web app by signing up to make more sustainable choices in our daily lives. By working together, we can create a more sustainable world and reduce our impact on the planet.


The World Bank
Carbon Trust
Ellen McArthur Foundation
Infrastructure News

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